Catherine Burrows, Co-founder
Catherine Burrows, Co-founder

Catherine is a senior business leader and a co-founder of Executive Coach Exchange.

She is the CEO and owner of Innoverum independent consulting, an executive coaching and consulting business. She began her working life as a teacher of English to adult migrants and brings a sound adult education philosophy to her coaching practice.

Catherine has worked as a coach with leaders and aspiring leaders in a range of organisations including various NSW government agencies, local government, an NGO, and leading tertiary education providers, both TAFE and university. She specialises in effective communication, strategic development and leading organisational change.

Catherine also undertakes pro bono mentoring for aspiring female leaders.

Before founding Innoverum and Executive Coach Exchange, Catherine was Executive Director TAFE Strategy and Finance, effectively the COO of TAFE NSW. She focused on increasing the efficiency of TAFE NSW while improving outcomes for students and enhancing TAFE’s position in the marketplace. She worked with the Board to achieve significant governance reforms and had overall responsibility for TAFE NSW’s $1.8 billion budget. Working for two Education Ministers gave Catherine a profound understanding of the operation of government.

In 2013, Catherine was asked to join a group of top innovators in NSW Government. In 2014, Catherine was awarded the Department of Education Service Medal and the prestigious TAFE Medal, which is awarded only occasionally to senior TAFE staff who have made a particularly significant contribution to TAFE NSW.

In addition to her education qualifications, Catherine’s doctorate examined staff responses to change in an educational setting. She has completed SMG Coaching Level 1, is an accredited Hogan Assessor and is qualified to administer and interpret the Hogan 360° multi-rater feedback tool. Catherine completed TAFE Western’s innovative training program The Maliyan Experience (Stage 2) in 2015.


  • Sydney CBD
  • Sydney metropolitan
  • Wollongong
  • Newcastle
  • Western NSW
  • Other areas by arrangement

Areas of specialisation

  • Communication and cross-cultural communication
  • Transition to leadership
  • Interview skills
  • Working with government
  • Strategy and business planning
  • Leading organisational change

Contact Catherine here.